Failing Fast is the Secret to Paid Facebook Ad Success

Let’s get one thing clear here. Nobody likes to fail. Do you? I know I don’t. But the problem is until and unless you’re willing to fail quickly, chances are you’re not going to get optimal success from your paid Facebook ad campaign.

The reason for this turns on the concept of testing. Let’s face it. Most people do not know the perfect ad to run for their Facebook ad campaign. It just doesn’t occur to them. It just doesn’t land on their lap. They don’t just dream about it. It comes about through serious trial and error.

This means that you have to come up with an ad and run test, after test, after the test to get to the right kind of ad. If you do not understand the concept of failing fast, then this whole testing and optimization process takes far longer and costs so much more than it should. It’s all about throwing spaghetti at the wall and figuring out what sticks. You have to do this very quickly with as little money as possible.

Here’s how it works. You run many, many small tests and spend very little money on each of these tests – maybe $1 maximum. You then spot the failures quickly. Let me tell you, zero speaks loud and clear. There is no guess work involved.

What is a little bit tricky is when all the ads that you ran seem to have roughly the same score. That’s when you have to make a judgement call, but usually, you will be able to spot the failures quickly. They just don’t produce results.

Once you’ve identified the winners, you then optimize them and you run the test again. If you keep getting improved results, you stick to this process of optimizing them. Otherwise, if it seems like you just hit a brick wall, you move on. You get over it, it’s a failure, and you move on.

It’s okay to fail. Keep that in mind. Stop fearing it. This is a learning process. What’s important is that your failure doesn’t burn you. It should cost very little, as far as money and time are concerned.

Once you’ve committed to this process of either optimizing or moving on, you should be able to find patterns. You should be able to connect the dots as to which ads have a higher chance of succeeding and which ones will probably fail again.

You then focus on the ads that show a lot more promise, as far as conversion improvements are concerned. You keep optimizing them while paying very low money. 

Once you are convinced you have found the right ad, you then pour cash into your ad campaign. That’s when you scale up.

You don’t do this right off the bat. You should avoid doing this when you get out of the gate. Instead, this happens last. 

Unfortunately, a lot of businesses have it completely opposite. They start with a tremendous amount of money and they blow through all that cash and time, only to have very little to show for it.

Instead, follow the secret of failing fast and you should be well-rewarded.

Achieve Your Goals For Success Step By Step

You have a dream! Now, how do you make it happen?

First, imagine that it is real. See every detail so clearly that you can reach out and touch it. You can feel the emotions of being there. For example, if you want a certain car, then what kind is it? What colour is it? Imagine you are sitting in it like you will when it is brand new. How does it feel? How does it smell? Go for a drive in your car. If it’s a convertible, drive with the top down! Experience the wind blowing in your face and through your hair. Hear the sounds around you. If you can take a real test drive in one, do that! Get a picture and post it where you will see it each day. Do this visualization several times a day until it becomes part of you. This action is important because your subconscious will help enable you to reach your goals to achieve your dream.

Next, break the big dream down into specific, measurable goals to get you there. If you are dreaming of something that costs a certain amount of money, like the car, you will set a date on when you want to have this money.

Once you have your date, then break your timeline down into segments. Perhaps you set the date one year from today. So the next step is to break that down into a goal for each month, then a goal for each week, then a goal for each day. It may be easier to start with the days, and then multiply out to the weeks and months.

Now that you know what your specific timeline is, you need to determine the specific actions you can take to reach each specific goal. If it is a money goal, like in the example above, you know how much money you need to put away each day. So now you need to figure out what actions you need to take each day in order to be able to do that.

If your goal is accomplishing a project, your timeline will be broken down into different steps you need to finish in order to get the whole project done. For example, if you are writing a book, you may need to do some research before you can write it. So the first major accomplishment on your way to that goal is to complete the research. Then you need to set a time to complete your basic outline. Then a time to complete each chapter. Then a time for editing. You can break each major step down into little steps that must be done each day in order to complete the entire book by your target date.

Now that you see what you will need to do each day in order to achieve your big goal, ask yourself if each day’s task is reasonable. Be truthful. If you know you can do what is required each day, then you have your plan. If it will be very difficult to meet each day’s requirement, then extend your timeline until you have something you know you can do every day. This way, you are setting yourself up for sure success!

It’s just like the ancient philosopher said: “A journey of a thousand miles begins with one step.” No matter how big your dream is, if you break it down into baby steps that you can do each day, you will find your journey to success filled with the joy of achieving many goals.

Reaching your smaller goals will, indeed, assure you that you are on your way to reaching your dream! You will gain the confidence you need to continue and receive the desire you need to do whatever actions are required each day!

Celebrate achieving even the little goals, and enjoy your journey to your certain success!